One of the most important aspects in fundamental analysis for me is understanding the underlying industry dynamics. Questions one should be asking include where is the value captured in the chain, what really drives demand, what really drives the costs, and so on. One thing that is very helpful to know is industry pricing dynamics.
"Trading only using technical analysis as your guide, with no thought as to a fundamental reason as to 'why' the market may move in a particular direction? Is like dialing in the sights on your rifle, but not watching where you are aiming it in the first place" - Personal Axiom
Here is ... the "Friday Review" video, that will review my investing and trading efforts for the last week, based off of comments in last weeks "Airelon's Market Tactics".